Sunrise, a mobile phone company, reacted quickly and saw a chance,
rather than a problem: They printed small pieces of paper with the message "Sunrise - our coverage is getting better
and better. Sorry". In mountainous Switzerland with it's deep valleys, good areawide coverage is an important marketing
argument for a mobile phone company.
Meanwhile the Swiss Decency Commission has rejected complaints by the feminist organisation "Terre des femmes" and ruled that these posters cannot be considered sexist, because there is a close relationship between the product and the carrier of the advertising message, i.e. the women's bodies. How true.
