Rogivue & Schmid AG, Barbados Jeans, 1972
Anonym, Der Prinz und die Taenzerin, 1957
Anonym, Fotografie: Paul Senn, Sozialdemokraten, 1931
Mark Jeker, Die Jungschuetzenkurse beginnen, 1970
3 March to 13 June 2010
Plakatraum of the Museum fuer Gestaltung Zuerich, Switzerland
www.museum-gestaltung.ch
The couple as the smallest unit in society is a popular motif in the mass media and is also depicted in posters in a wide variety of ways. Hot passion, harmonious togetherness or the monotony of everyday life: the couple becomes a projection surface for desires or an image of real circumstances. In consumer posters, especially in fashion advertising, erotic poses of popular film stars are frequently imitated. In contrast, in political posters the asexual equality of man and woman in the struggle for the same ideals is dominant. Particularly in recent years the heterosexual, young, beautiful and happy couple has been faced with in- creasing competition. Other ideas of couples are extending the well-known repertoire of images. Ironically exaggerated, frustration is also set aside to the delight of partnership and gender-specific roles of seducer and seduced are softened. The exhibition presents posters which play on the theme of the couple and in the process inspire both reflection and smiles.
Project management: Bettina Richter, curator of the Poster Collection,
bettina.richter@zhdk.ch or telephone +41 (0)43 446 66 06 (Wed – Fri)
Anonym, Diesel, 1998
Anonym, Sportana, 1939
Anonym, Puschkin Sweet Hart, 1964
Anonym, Pink Flamingo, ca. 1986