News: Movie about swiss poster designer Herbert Matter shown in Zuerich (CH)
received from Armin Vogt

Event poster with elements from Herbert Matter's work

THE VISUAL LANGUAGE OF HERBERT MATTER is a revealing look at the fascinating life story of the highly influential mid-century modern design master. Known as a quintessential designer's designer, Swiss born Herbert Matter is largely credited with expanding the use of photography as a design tool and bringing the semantics of fine art into the realm of applied arts. The movie will be shown on March 10, 2011, 17:30 at the Vortragssaal ZHDK, Zuerich, Switzerland and on many other locations.