Exhibition poster
"Schoon of Schijn" in de Affiche Galerij (the Poster Gallery) in The Hague, the Netherlands
The foundation Schoon of Schijn (Fair or Fake) was established in 2007 by graphic designer Gert Dumbar, Barlock vormgevers and Theater Zeebelt. Its primary mission is to promote innovative and dynamic graphic design from the Netherlands, focussing on design made in The Hague. The first event takes place in the autumn of 2007; a poster exhibition, attendant publication and a designers'cabaret performance.
You may ask yourself, what does it mean, "Fair or Fake"? For us, in Dutch, it means that we ask ourselves, what is real (fair) and what is hot air (fake).
Designers are almost always given the asignment to create an image, a united front that looks really good, even though behind the façade, things are a big mess (for instance in a hostile take-over situation). In dutch Fair or Fake is translated as "Schoon of Schijn", or 'SoS' and the logo of the foundation is a golden pig.
Graphic designers who live or work in the city of The Hague were invited to design a poster on the theme "Schoon of Schijn". For once graphic designers were given the opportunity to give form to their own view, instead of visualising other people.
62 designers responded to the call to let themselves become inspired by the subject. The extraordinary results are on display in De Affiche Galerij (the Poster Gallery) in the tramtunnel in The Hague, The Netherlands, from September 28 to November 12, 2007.
