by Jianping He
Master & Students, a series of 6 books published by Jianping He
Prof. Fons Hickmann
University of Applied Arts, Vienna (AT)
Edited and designed by Jianping He in the series Master & Students, published by China Youth Press, Beijing (CN) (Sep 2004), available from PingPoster@t-online.de; 240 pages, 17 x 24 cm, many colour illustrations, mostly full page; softcover; ISBN 7-5006-5665-3; in chinese and english; EUR 25 (about US$ 33)
The pictures on the left show book cover and inside cover, those below are sample pages from the book
Interview with Prof. Fons Hickmann
1. You are a professor of graphic design, yet to me you are primarily a successful designer. Do you think these are two completely different careers? Which one means more to you? How do you compromise the teaching of graphic design and your own practice of it?
2. During your educational communication with the students, has your work ever been influenced by the younger minds of design? If yes, in which respect is this so? How do you look at such an influence?
3. As an internationally renowned graphic designer, many of your works are regarded as classics. I’m curious about whether the strong individual style in your characteristic works has an influence on the artistic creations of your students. How do you take hold of this influence? If a student emerges with a style very similar to yours, how would you feel and what would you do?
4. With the rapid development of science and technology, it is inevitable that the application of new technologies enter the realm of design. How do you see the relationship between new-tech and the training of traditional basic skills in your teaching?
5. The idea of Globalization is very popular these days. Is graphic design gradually losing its native character and regional identity? May I know your attitude towards the concept of “nationality” in your design and teaching?
6. Speaking of Globalization, I always feel that people today are emphasizing speed more than creativity of design.
How do you understand “speed”?
7. Savignac used to say posters are children on the streets. In Europe, people tend to understand the poster as an art on the street. Then, what do you think of posters being exhibited and kept in museums? How much time and effort will you devote to poster design in your class schedule?
8. Do you have any specific requirement for design theories in class? What are the books that you usually recommend to your students?
9. How would you feel about the achievements and success of your students?
10. One last question, how do you define a "good designer" and a "good student" respectively? Thank you!
Jianping He / April 2004